TOURIST DEVELOPMENT COUNCIL

AGENDA

March 11, 2020

3:30 PM

Administration Building,

4th Floor, BCC Meeting Room, 477 Houston Street,

Green Cove Springs, FL 32043

VIDEO


Call to Order
Public Comments
Presentations
1.Visitor Research

Visitor information data continues to provide a snapshot of tourism's impact on quality of life and the local economy.

2.Airstream Ventures - Quarterly Report

Airstream Ventures will provide an overview of where they are with the contracted services.

Approval of Minutes
3.January 15, 2020 TDC Minutes

Meeting Minutes from the January 15, 2020 TDC meeting.

Budget
4.Bed Tax Collections

A five-year analysis of bed tax collections for Clay County.

5.Event Marketing Grant Update

Update on FY 19-20 TDC Event Marketing Grant Awards

New Business
6.TDC Event Marketing Grant Subcommittee Report - Highlighting Changes Approved by Legal and Finance Departments

Draft revisions for the FY20-21 TDC Event Marketing Grant Guidelines

7.Draft FY 20-21 Business Plan and Budget Presentation
Draft FY20-21 Business Plan and Budget          
8.Strategic Plan Summary Review

In FY 18-19, the TDC and BCC approved the priority of the Tourism Strategic Plan.  The attached memo provides an update and recommendations for next steps with the Strategic Plan.

9.Product Development Application (Military Museum of N. Florida)

The Military Museum of North Florida has submitted a Product Development Grant application for $10,000. 

10.FY 19/20 Marketing Plan

This is an overview of the marketing efforts of the Tourism Department.

11.Director's Report
  • Upcoming Industry Events
  • Performance Measurements
  • Project Update
    • Tourism Website
    • Agency of Record
    • Visitors Guide
12.Legislative Update

Legislation in Tallahassee is critical to the Tourism industry. We are watching several bills.

Old Business
13.Air BNB Voluntary Collection Agreement (VCA)

The AirBNB Voluntary Collection Agreement has been executed.  The Tax Collectors office will receive bed tax collections on all AirBNB rentals beginning February 1, 2020. 

14.Florida's First Coast of Golf Key Performance Indicators and Measurements

December 2019 and January 2020 Monthly Reports

15.Fairgrounds Master Plan Update and Business Plan

First draft Fairgrounds Business Plan to support the Fairgrounds Master Plan

16.Chamber of Commerce Visitor Center Update

We are working with Legal to do a final review of the agreement we have for the TV screen before we go to the Chamber, municipalities and various locations throughout the county.

17.Upcoming Events Update

Upcoming events in Clay County

Adjournment