TOURIST DEVELOPMENT COUNCIL

AGENDA

November 20, 2019

3:30 PM

Administration Building,

4th Floor, BCC Meeting Room, 477 Houston Street,

Green Cove Springs, FL 32043

VIDEO

Call to Order
Public Comments
Approval of Minutes
1.October 16, 2019 TDC Minutes
Minutes for your review.
Budget
2.Bed Tax Collections

TDT Bed Tax Collection Analysis

3.Budget Review
  • FY 18-19 Final
  • FY 19-20 Budget
4.Event Marketing Grant Update

TDC Event Marketing Grant Update

New Business
5.Sports Marketing & Sales Initiative

In order to comply with the County's Purchasing Policy, we will be doing an RFP for this initiative.

6.Product Development Plan

You have before you the Product Development Plan and score sheet.

7.Product Development Grants
JC Penney Museum Product Development Grant Score Sheet
8.FY 19-20 Marketing Plan

FY19-20 Marketing Plan

9.Director's Report

Director's Report provides an update of activities

Project updates

Performance Measurements

10.Legislative Update

Important dates:

 

Legislative session begins - January 14, 2020

FL Tourism Day - January 22, 2020

Clay Day - February 20, 2020

Legislative session ends - March 13, 2020

11.2020 Meeting Schedule

Suggested TDC 2020 meeting dates:

 

January 15, 2020

March 11, 2020

May 20, 2020

August 19, 2020 (grant award meeting)

October 21, 2020

November 18, 2020

Old Business
12.Air BNB Voluntary Collection Agreement (VCA)
This item is in contract review.
13.Florida's First Coast of Golf Key Performance Indicators and Measurements
Monthly Report
14.Fairgrounds Master Plan Update and Business Plan

Fairgrounds Business Plan is being developed and currently includes the following:

  1. Organization Management

    • Organization Chart

    • Policy Review/Timeline

    • Fee Schedule Review/Timeline

  2. Services Offered

    • Service List – what is included in the rental (have an internal and external list)

    • Additional Services List – this will be optional fees for services at the facility

  3. Marketing & Sales Plan

    • Facility Rental Kit Collateral

    • Sales Sheet

    • Target Markets w/ Objectives and Tactics

  4. Financial Projections/Budget

    • Profit/Loss Statement

    • Budget (operations and maintenance)

    • Revenue Projections

15.Chamber of Commerce Visitor Center Update
Nothing new to report.  Project is still in progress of procurement.
16.Upcoming Events Update

Calendar of Events is available at www.exploreclay.com.

Adjournment